The Cows are Coming!

From June 2nd till August 31st 2007 the worldwide charitable art event CowParade can be experienced around Copenhagen. Danish artists, in favour of the Danish children’s charity “Red Barnet”, will decorate more than 50 sculptures of real life size cows.

During the past 10 years the inhabitants of more than 40 cities around the world have had the opportunity to experience colourful, creative and fun cows in the streets and squares of their towns and cities. Now “cow mania” is about to reach Denmark this summer.

CowParade Copenhagen will occupy popular landmarks around the capital, at such places as Rådhuspladsen, Nyhavn and Sankt Hans Torv.

CowParade will be one of the biggest popular art events in the public space ever done in Denmark. Known and unknown Danish artists will decorate the cow sculptures, and only their imagination and creativity will limit the appearance of these life-size cows.

- It’s a fun and good initiative, and we are happy that the profit will be donated to “Red Barnet”. CowParade will make many children happy both in Denmark and in the rest of the world. Those children who will experience the cows in the streets and the exposed children who, by the profit, will receive help from “Red Barnet”, says Mimi Jakobsen, general secretary of the charity.

CowParade has already been on tour in cities like New York, Sydney, Paris, London, Stockholm, and everywhere CowParade has been exhibited; the numbers of visitors and tourism in general has increased dramatically.

Several million people have seen CowParade worldwide and the same great attendance is expected in Copenhagen. That is why the Mayor of Technology & Environment Klaus Bondam expresses his great enthusiasm about the world-famous art event is coming to Copenhagen.

- The local authorities of Copenhagen are glad that the CowParade is coming to our city; bringing world class art and humour. At the same time it is an opportunity for a number of Danish artists to decorate a piece of the city for a period. I hope that the people of Copenhagen will get a lot of pleasure out of the cows.

CowParade Copenhagen will take place from June 2nd till August 31st 2007 and the auction will take place at the end of September.

For further information about CowParade Copenhagen please visit www.cowparade.dk or contact Have PR.

Kind regards

Have PR & Kommunikation
Tel: + 45- 33 25 31 07

Press coordinator:
Anne Riber, anne@have.dk, Mobile: +45- 24 86 01 77

Facts about CowParade Copenhagen:

• Period of exhibition: June 2nd – August 31st 2007.
• Place: All around in Copenhagen: for instance Nytorv, Rådhuspladsen, Kgs.Nytorv, Nyhavn, Sankt Hans Torv, Amager Torv and many other squares and places.
• How many cows? There will be at least 50 cows exhibited but it is expected that up to 75 cows will be exhibited.
• Auction: Lauritz.com will lead the auction that will take place in the end of September. All the profit will be donated to Save the Children.
• Organizer: CowParade Denmark.
• Sponsors: If you wish to sponsor a cow, either as a private investment or as a firm, you can find much more information at www.cowparade.dk
• Artists: All artists can apply for decorating a cow. An art panel will select the artists who will be chosen to decorate the cows. Artists can apply at CowParade Copenhagen’s homepage: www.cowparade.dk

For more information, please visit www.cowparade.dk, www.cowparade.com and www.cowparade-eu.com

Did you know this about CowParade?

• The most popular CowParade art cows have, after the exhibition, been produced in miniature versions which have achieved great popularity all over the world. Part of the profit from these miniature cows are also donated to charitable organizations, both national and global.
• Many internationally famous people have bought an art cow in natural size at CowParade’s auctions, among these Queen Rania of Jordan, Ringo Starr, Elton John and Oprah Winfrey. Even Nelson Mandela owns a CowParade art cow.
• The so far most expensive cow is the art cow ”Waga-Moo-Moo”, which went for 148.000 US dollars at the CowParade auction in Dublin.
• David Lynch has decorated an art cow that was subject to censorship because it was too macabre. Even so this cow was produced in a miniature version and has now become a particular collector's item for Lynch-fans all over the world.
• CowParade has so far collected about 15 million US dollars for charity around the world.
• www.cowparade.com has more than 2 million visitors per year.

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